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1: Fundamentals of the Catering Enterprises (CE) Design

Lecture 1: CE Premises

I.Main Idea of the Material:

Give the answer!

Your opinion:

II. Main Issues of Studying Material

1.Main Points of the Description:

Give the answer:

2. Purpose of the Design:

Your opinion:

3. Technical Design Parts:

Your opinion:

4. Specialized Premises:

Your opinion:

5. Catering Enterprises Premises Square Calculation:

Your opinion:

6. CE Customers Quantity Calculation:

Your opinion:

7. CE Trade Hall Put-through Capacity:

Your opinion:

8. CE Trade Hall Square Use Coefficient Calculation:

Your opinion:

9. Duration of Taking Meals by One Customer:

Your opinion:

6. CE Customers Quantity Calculation:

Your opinion:

3: Catering Enterprises (CE) Design

Lecture 3: CE Design

I.Main Idea of the Material:

Give the answer!

Your opinion:

II. Main Issues of Studying Material

1.Main Points of the Description:

Give the answer:

2. Stylesused for decorating interiors, halls and restaurants:

Youropinion:

3. Building exteriordesign:

Your opinion:

4. Inner premises desing:

Your opinion:

5. Phytodesing:

Your opinion:

6. Staff uniform development:

Your opinion:

7. CE illumination design (styles):

Your opinion:

4: Catering Enterprises (CE) Marketing

Lecture 4,5: Marketing investigations in the restaurant business

I.Main Idea of the Material:

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Your opinion:

II. Main Issues of Studying Material

1.What do you know about restaurant business (RB):

Give the answer:

2. Classical marketing investigations:

Your opinion:

3. Analysis of the potential customers of the CE:

Your opinion:

4. What is the questionnaire? What parts does it consist of?:

Give the answer:

5. Analysis of the competitors? What is the Benchmarking?:

Your opinion:

6. ABC analysis. Classical ABC analysis. Restaurant stock ABC analysis:

Your opinion:

7. How do you understand the Pareto principle?

Your opinion:

8. CE SWOT analysis. Your examples:

Give the answer:

9. When and how would you begin the marketing activities at your enterprise?

Your opinion: