23

a.

A company wants you to write a blog, develop slogans and handle branding for a line of dog food. You have no contract. If you are an employee of the dog food company, who owns the copyright of those slogans or blog content? O The company that employees you. O You do. The dog does. O It is unclear. Copyright ownership must be set out in a signed contract.(Continued question about the dog food.) Instead of being an employee, who owns the copyright if you are a freelance writer? O You do. O The company that hires you. O The dog does. O It is unclear. Copyright ownership must be set out in a signed contract.(continued question about the dog food.) NOW, assume there is not a copyright issue, but you are asked to use your creativity in an advertising campaign. If you prepare a commercial for the company's dog food stating it has "25% more protein than the other leading brand," what is required to keep you out of trouble with the FTC? O You must have two independnt studies to prove your claim. O You must register the patent. O You must register the copyright. O You need the permission of the FDA to prove the ingredients because it is a food product