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23. As IKEA expanded abroad, it made even more efforts to showcase its county of origin (its Swedishness). While the original stores had been
23. As IKEA expanded abroad, it made even more efforts to showcase its county of origin (its Swedishness). While the original stores had been painted red and white, from mid- 1980s onwards they were painted blue and yellow, Sweden's national colors. Its restaurants serve Swedish specialties such as Swedish meatballs and lingonberry jam. Its products are named after Swedish towns. This is an example of a) Aggregation b) Adaptation c) Transnational d) Localization e) Arbitrage 23. As IKEA expanded abroad, it made even more efforts to showcase its county of origin (its Swedishness). While the original stores had been painted red and white, from mid- 1980s onwards they were painted blue and yellow, Sweden's national colors. Its restaurants serve Swedish specialties such as Swedish meatballs and lingonberry jam. Its products are named after Swedish towns. This is an example of a) Aggregation b) Adaptation c) Transnational d) Localization e) Arbitrage
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