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23 Marcus, a sales analyst for Slimline Skateboards, is preparing a report for board members on the company's market share for electric skateboards. Although Slimline
23 Marcus, a sales analyst for Slimline Skateboards, is preparing a report for board members on the company's market share for electric skateboards. Although Slimline has retained its spot as the market leader, several competitors have captured a larger share of the market in the past two years and appear likely to overtake Slimline within the next three years. How should Marcus present his findings to the board? Disclose the data fully to foster transparency in the organization. Focus on the company's historical successes to make the board feel good. Point out how the board is responsible for the company's tenuous market position. Shrink the timeline of his charts to emphasize Slimline's current position as market leader. Tell the board the data is inconclusive and don't share it
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