2.3 Putting together the Marketing Mix Plan (1400 words) Following on from your understanding of the 4 Ps in Assignment 1 put together a marketing plan applying the 4Ps model to the case study. You will use your chosen target market from Assignment 1. In addition refer to the key factors gathered in relation to your customer profile, impact of technology assessment, business environment and competitive positioning factors gathered across assignment 1 and 2 to help you ascertain the strategy and action points. You will create one product for use in the case study providing justification and analysis of this. You will then analyse and explain a pricing strategy, placeflocation strategy and put together a promotional plan for the product using the 5 components of the promotional mix. Include a contingency strategy for how you will monitor and evaluate your marketing plan