23: State whether the following statements are True or False: (5). i. Advertising Revenue Model is based on pay-for-performance concept. ii. Business model is developed keeping in mind the revenue earned over the previous years. iii. A revenue model is a part of the business model that essentially explains different mechanisms of income generation and its sources. iv. The shopping behaviour of consumers has remained constant the corona virus pandemic. v. The advertising model only works when the volume of viewer traffic is large or high