23)Which of the following is a measure of believability based on reliability and trust?

Select one:

a. Credibility

b. Effectiveness

c. Awareness

d. Hyperbole

e. Timeliness

24)The best way to convey the "you" attitude is to express your message in terms of

Select one:

a. the needs and interests of your audience.

b. your own personal needs and interests.

c. a universal set of needs and interests.

d. the needs and interests of your organisation

25)Which of the following is a word or phrase that expresses a thought without having negative connotations?

Select one:

a. Tone

b. Euphemism

c. Credibility

d. Biased language

e. Sincerity

26) Which of the following is one way using plain language in writing can help save the organisation money while increasing productivity?

Select one:

a. The message supports all user needs

b. The message is easier to understand

c. The message does not require a translation from an active to passive voice

d. International audiences are more likely to do business with you

e. Messages include more detail

27) Which writing technique will make the message direct, lively, and easier for the audience to read?

Select one:

a. Diplomatic

b. Passive

c. Self-congratulatory

d. Active

e. Indirect