Trans Sport Company sells sporting goods to retailers in three different statesFlorida, Georgia, and Tennessee. The following

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Trans Sport Company sells sporting goods to retailers in three different states€”Florida, Georgia, and Tennessee. The following profit analysis by state was prepared by the company:

Trans Sport Company sells sporting goods to retailers in three

In addition, assume that inventories have been negligible. Management believes it could increase state sales by 20%, without increasing any of the fixed costs, by spending an additional $ 42,200 per state on advertising.
1. Prepare a contribution margin by state report for Trans Sport Company.
2. Determine how much state operating profit will be generated for an additional $ 42,200 per state on advertising.
3. Which state will provide the greatest profit return for a $ 42,200 increase in advertising?Why?

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Financial and Managerial Accounting

ISBN: 978-1285078571

12th edition

Authors: Carl S. Warren, James M. Reeve, Jonathan Duchac

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