24 Exercise 14 that reach/frequency will be higher in the spot markets than in the rest of the US. Media Flight Plan will help endowed with extra media weight in addition to the national weight that already covers them. The effect is You can think of a spot buy as a second media plan integrated into the national plan. Heavy-up markets are you see this more clearly as you complete this exercise. Problems PF Chang's sales are strong nationally, but 12 markets in the Northwest and Mountain West regions demon- Your assignment is to create a national media plan integrated with a spot plan for PF Chang's China Bistro. strate excellent growth potential. Step 1: Campaign Basics Go to mediaflightplan.com, launch Media Flight Plan and enter the following data: Target Demo: For Gender, select [Adults], then Age Groups 18 through 49. To exit, click [OK]. Campaign Settings: For Campaign Scope, click [Both National and Spot]. For your Starting Month, select [June]. This campaign will run for only three months (June