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24 Marketing communications can contribute to brand equity by establishing the brand in memory and ________. creating interest communicating quality creating demand creating a brand
24 Marketing communications can contribute to brand equity by establishing the brand in memory and ________. creating interest communicating quality creating demand creating a brand image int
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International Management Managing Across Borders and Cultures Text and Cases
Authors: Helen Deresky
9th edition
134376048, 978-0134376042
