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24. What is beta? Where does it come from? Why do we care? 10 points. Hint: Tell the story starting with what is risk? and

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24. What is beta? Where does it come from? Why do we care? 10 points. Hint: Tell the story starting with "what is risk?" and all the way to determining the cost of equity. Bonus: Using the GuruFocus DCF model, provide the reasonable inputs and values that explain the current stock price for Apple (AAPL). 10 points

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