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247. From the buyer's perspective, which of the following is a benefit of a product with a well known brand name? A. quality assurance B.

247. From the buyer's perspective, which of the following is a benefit of a product with a well known brand name?

A.

quality assurance

B.

helps in promotional efforts

C.

adds to repeat purchases

D.

differentiates products so that prices can be set higher

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