25) Buffy is engaging product users to create an exhaustive list of things that bother them when they use the 5:30 PM and how often those situations arise, then asking the consumers to rate tan approach called g an approach called order of importance product nd asking which brands are associated with the items on the list. She is usin 25) A) crowdsourcing B) problem detection. C) ethnographic D) focus groups. E) storyboarding. ran't sell furniture for so little TRUE/FALSE. Write T if the statement is true and F if the statement is false. The ultimate responsibility for determ ining whether an ad deceives or offends the target audience lies with the client. 37) TRUE/FALSE. Write T if the statement is true and F if the statement is false. 40) The cost-effectiveness of advertisements in newspapers is measured based on the cost per ratings point. 40) 43) Which of the following is the best example of a celebrity endorser enhancing consumers' perceptions of a product's performance capabilities? 43) A) a professional golfer endorsing electronics home appliances b) a boxer endorsing an automobile repair service C) an actress endorsing a cell phone service D) a model endorsing a brand of cosmetics - E) a race car driver endorsing lawn mowers nc., a cellphone company, features Leah Carter, a popular movie actor, in all orepil s and ract potential customers. The ad vertising. The reason behind choosing the actor is that she is more likely to attra company faces heavy competition and the marketing team concluded that usingas help break through the advertising clutter. Which of the following stages of the persuas will e persuasion matrix is trying to influence? 73) A) reception B) attention C) channel D) presentation E) behavior