25. Charter Company is a boat company that would like to understand consumers' motivations for purchasing certain boat-related products. They can better understand how their customer base arrives at their purchasing decisions by using

A. PRIZM.

B. AIO inventories.

C. attitudinal data framing.

D. Nielsen.

5. Bill has decided that he wants to save money and eat a healthier diet. However, after working long hours, Bill tends to stop at fast food restaurants on his way home from work because it saves him time. His decision to eat at fast food restaurants is driven by which of the following situational factors?

A. Task definition

B. Time perspective

C. Social surroundings

D. Antecedent state

10. As consumers' preferences change with market trends, companies often have to make modifications to their image or products. This is an example of

A. loyalty.

B. segmentation.

C. product positioning.

D. repositioning.

17. Which of the following options is a challenge that a marketer faces when applying operant conditioning for a pharmaceutical company?

A. The reward must be valuable to consumers.

B. There are many medication options for consumers to choose from.

C. Consumers must be ill or have a need for medication first.

D. Reinforcement schedules must be continuous.

22. Goods and services are produced and planned based on

A. past purchase history.

B. current market trends.

C. future demand.

D. competition.

23. Which of the following terms encompasses business-to-business purchasing as well as personal consumption?

A. Consumer marketing

B. Buyer behavior

C. Consumer behavior

D. Procurement

24. Products that are viewed as easy to understand and use have a greater chance of being accepted by consumers due to their

A. compatibility.

B. relative advantage.

C. observability.

D. simplicity-complexity.

26. Amy has started practicing yoga and is pleased with the positive mental and physical effects she feels. Her motivation to continue practicing is

A. rational.

B. extrinsic.

C. intrinsic.

D. emotional.

Consumers' lifestyles and personality characteristics make up which of the following segmentations?

A. Demographics

B. Geodemographics

C. Psychographics

D. Sociographics

29. Desired behavior that's rewarded occasionally is on a/an

A. practice reinforcement schedule.

B. reinforcement schedule.

C. continuous reinforcement schedule.

D. intermittent reinforcement schedule.

34. RATTER is a measurement standard that's used to

A. measure customer satisfaction annually.

B. identify product attributes.

C. reveal the gap between customer expectations and their experience with a product.

D. classify customer preferences into five categories.

35. The undifferentiated strategy

A. serves two or more segments.

B. focuses efforts on one segment of a larger market.

C. views the market as a single domain with no individual segments.

D. focuses efforts on meeting the customer's requirements.

A consumer's perception is subjective and can be shaped by their experiences. Which of the following options is not considered a fundamental building block of someone's perception?

A. Attention

B. Exposure

C. Influence

D. Sensation

38. People in low-end retail or service jobs are considered the

A. upper class.

B. working poor class.

C. middle class.

D. underclass.

39. Ronda lives within a five-mile radius of Walmart, Target, and Dollar General. Each store offers what Ronda needs, but she always makes her purchases at Target. This is a display of

A. store loyalty.

B. brand loyalty.

C. usage rate.

D. store segmentation.

43. The possibility that a product or service does not perform as a consumer expects is considered what type of risk?

A. Psychological

B. Functional

C. Physical

D. Social

44. According to French and Raven, which of the following options is not a type of social power?

A. Legitimate

B. Reward

C. Expert

D. Introductory

45. The activities that represent the stage in which a consumer interacts with the goods and services they need is called a

A. life cycle.

B. consumer interaction.

C. consumer process.

D. touchpoint.

46. An IT company launched a new product for its targeted market in early 2021. After one year, consumers are starting to accept the product. The length of time it has taken to be accepted is referred to as the

A. frequency of purchase.

B. rate of adoption.

C. frequency of usage.

D. strength of innovativeness.

47. Cognitive learning suggests that learning occurs through

A. stimulation.

B. the introduction of new environments.

C. thought processes.

D. behavior changes.

49. When companies offer payment plans or buying incentives to downplay the idea of spending money, they appeal to the consumer's

A. emotions.

B. superego.

C. id.

D. ego.