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25 marks Mona Nema is a marketing manager in the Friends' Corner. Friends' Corner is a cafe with a section for selling flowers and gifts.
25 marks Mona Nema is a marketing manager in the Friends' Corner. Friends' Corner is a cafe with a section for selling flowers and gifts. Friend Caf has a good reputation and has generated good profits since it has been launched on July. 2007. However, with the new opened cafes, Mona has a concern about the Caf's profit and position in the market. She has created the following table which show a historical data on the demand for the previous three years: Gift's No of Bahrainis and Year Month Donand Golf Customers No. of Asian Customers No wester customers 2007 Jul 12 340 130 Aug 13 Sep 14 43 145 Oct 13 450 90 154 Nov 15 160 Dec 13 156 2005 Jan 13.4 100 Feb 14 120 Mar 14.5 550 110 Apr 17 600 30 T May 20 700 35 Pun 21 7600 21 60 23 50 Aug 17 670 45 Sep 15 45 96 Oct 19.5 700 1400 Nov 21 760 134 Dec 23 820 150 2009an 25 830 63 110 Feb 21 300 110 Mar 19 760 73 102 Ape 24 900 33 71 May 23 950 30 TO Pan 24 955 30 67 Jul 27 934 52 93 Aug 29 945 and 94 Sep 30 95 96 Od 30 150 Nov 295 900 145 Dec 31.2 156 2010am 31.5 112 Feb 32 120 Mar Mona has noticed that the Asian and Western customers like to buy gifts especially in the Valentine, Esters and Christmas times. However, the Bahraini and gulf customers like the different types of coffee served by the cafe. Mona wants to make some changes, add some new services and products. In addition, she is planning to provide different types of promotions in the coming six months. Therefore, Mona needs to have some information about the caf's demand in the coming six months and wants to know whether to focus on the needs of Bahrainis and Gulf customers or on their other customers (Asian and western customers). Notice that Forecast I is 1300 and Trend 1 = 700
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