25. which of the following are wrong regarding Customer Value-Based Pricing? (2 Points) uses the buyers' perceptions of value, not the sellers cost, as the key to pricing Ois customer driven * The company designs what it considers to be a good product, adds up the costs of making the product None of the above 26. Which of the following statements are wrong regarding the social factors that affect consumer behaviour? * (2 Points) Word-of-mouth influence have a weak impact on consumer buying behavior. O opinion leaders are people within a reference group who exert social influence on others. Buzz marketing involves using opinion leaders to serve as "brand ambassadors" who spread the word about the company's products. Online Social Networks are online communities where people socialize or exchange information and opinion