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26) 26) Psychographic segmentation involves grouping people in terms of their A) attitudes, values, and lifestyle. B) psychological well being C) gender D) age and
26) 26) Psychographic segmentation involves grouping people in terms of their A) attitudes, values, and lifestyle. B) psychological well being C) gender D) age and income. E) combined household income. 27) 27) The law of disproportionality suggests that percent of the company's menu or profits are accounted for the 20 percent of a firm's products or customers. A) 90 B) 70 C) 50 E) 80 D) 60 14) - 14) The United States has more lawyers than any other country in the world and is arguably the most litigious nation on earth. This is a reflection of: A) the low-context nature of the American culture. B) the fact that conflicts arise more in the United States. C) the lack of class action lawsuits. D) the fact that lawyers cannot undertake cases on contingency fee basis. E) the lack of spirit of confrontational competitiveness. 15). 15) An is a company's private data network, accessible only by authorized persons inside the organization. A) Internet B) intranet C) EPOS D) EDI E) ECR 16) 16) Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers? A) ECR B) BOLDCEDID) EPOSE) CRM
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