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26. Answer all 5 questions Oscar Mayer Bologna recently announced a new product - the Oscar Mayer Bologna Hydrogel Sheet Face Mask. Oscar Mayer's new

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26. Answer all 5 questions

Oscar Mayer Bologna recently announced a new product - the Oscar Mayer Bologna Hydrogel Sheet Face Mask. Oscar Mayer's new product in the skin-care category would be best described as: Co-Branding Brand Re-Positioning Family Branding Brand Stretching Among the different kinds of soda it sells, Coca-Cola applies a/an branding policy, as each product line (e.g., Coca-Cola, Sprite, Fanta) has a unique brand name. Private Brand Family Individual Equity Garland Food in Sanford, FL grows garlic. Garland Food is in the supply chain from the restaurants and stores it sells its garlic too. Vertically Integrated Upstream Downstream Horizontally Integrated Lin owns a Chinese grocery store in that imports most of its products from China. First the products are shopped to Jacksonville by boat, and then put on trucks to arrive at the store in Tallahassee. This type of transportation is called: Sharkyback Piggyback Fishyback Birdyback Consumers receive the benefits of form utility when: The store has a drive-thru They can find products in the volume and packaging desired They can find themed products that fit upcoming holidays and seasons They can stock up on products

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