26 Given the following data from a Comparative Competitive Efforts page in the CIR: Your Your Industry Company UAV DRONE SEGMENT Company Average vs. Ind. Avg. Price (average direct sale $ per unit) $1,190 $1,327 -10.3% Discount to Online Retailers 8% 11.9% -32.8% P/Q Rating (1 to 10 stars) 4.4 4.4 same Brand Reputation 82 75 +9.3% Number of Models 2 2.926 -31.6% Online Retailers 26 same Website Displays ($000s) 2,500 1,657 +50.9% Search Engine Advertising ($000s) 2,500 2,104 +18.9% Retailer Recruitment ($ per unit) 246.48 128.07 +92.5% Warranty Period (days) 90 94 -4.3% Drone Unit Demand Direct 54.4 37.9 +43.5% (000s) 3rd Party 7.1 11.1 -36.0% Retailers Total Demand 61.5 49.0 +25.5% Gained/Lost (due to stockouts-000s) +1.9 -0.2 UAV Drone Units Sold (000s) 63.4 48.8 +29.9% Market Share 18.5% 14.3% +4.2 pts Gained/Lost (due to stockouts-000s) UAV Drone Units Sold (000s) Market Share +1.9 63.4 18.5% -0.2 48.8 14.3% +29.9% +4.2 pts Based on the above data for your company, which of the following statements is false? O Your company's price-based competitive advantage was a significant contributor to your company's sales volume and market share. Your company's drone sales volume and market share were positively impacted by your company's P/Q rating and number of online retailers. o Your company's expenditures for retailer recruitment and website displays were your company's two biggest percentage competitive advantages. o Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting drone sales and market share resulted in a net overall competitive advantage of a size that produced an above-average 18.5% market share for your company that was 4.2 percentage points above the industry average. o Your company's sales volume and market share were negatively impacted by your company's 2-model product line and percentage discount to 3rd party online retailers