26

The marketing manager took the trainee aside to explain how companies determine the best marketing mix to support their businesses. What should the trainee be told?

Select one:

a.

the marketing mix is determined by engaging in marketing analysis, planning, implementation and control

b.

the marketing mix is determined by using the GE strategic planning grid

c.

the marketing mix is determined by using the BCG growth share matrix

d.

the marketing mix is determined by designing product, price, place and psychological elements

e.

the marketing mix is determined by using the product / market expansion grid