27 28 29 30 31 32 33 34 35 36 37 38 39 A Moving to another question will save this response. stion 13 Why is it difficult to classify social media? Social media are as much technology as they are media. The consumption in the case of social media is active and not passive. Social media has eliminated the human element from advertising and marketing. The consumption is inherently passive Social media has adversely affected the role of the consumer as content creator. A Moving to another question will save this response. a