.27 Strategy map; cause and effect linkages The Real Life titled 'Managing performance at IAG' in the section 'The balanced scorecard' explains objectives and some performance measures. Required 1. Use each of the objectives to develop a strategy map. 2. Draw a diagram similar to the one in Exhibit 14.4 to explain any cause and effect linkages between performance measures. .27 Strategy map; cause and effect linkages The Real Life titled 'Managing performance at IAG' in the section 'The balanced scorecard' explains objectives and some performance measures. Required 1. Use each of the objectives to develop a strategy map. 2. Draw a diagram similar to the one in Exhibit 14.4 to explain any cause and effect linkages between performance measures