27 Which type of data is probably least expensive to collect? A. Primary data B. Secondary data C. Subjective research D. Expensive research E. External research 28. Many people incorrectly equate promotion with A. advertising. B. selling. C. pricing. D. product designing. E. distribution. 29. If a boat manufacturer orders S0 units of fiberglass material and secures trade credit, promising to pay the supplier at a later date, the manufacturer will record the amount to be paid as a(n) A. account receivable. B. current asset. C. long-term liability. D. account payable. E equity account 30. One of the best ways to analyze a company's financial performance is to A. suppliers who work in the field B. manufacturers producing their products C. companies in the same industry D. the U.S. government. E. foreign govenments. compare its ratios with those of