28. Marketers need to learn where our best customers look for and respond to information regarding our product. A. false B. true 29. Retailers design the surroundings of stores to help us want to buy products in that location. A. metaphysical B. physical C. ontological D. none of the above 30. is the added value a brand name brings in addition to the functional quality of the product. A. Brand essence B. Brand cine C. Brand equity D. Brand ogo 31. We post the equivalent of our resume on the key social media channel for B2B marketing. A. FB B. Snap C. Alibaba D. Linkedin E. M-Pesa 32. Social class is more than income/wealth, it also includes lifestyle and A. monogamy B. geography C. mahogany D. photography E. all the above 33. The concept of in marketing is the customer who helps recruit new customers for us with their enthusiasm for our products/services. A. recruiter B. buying center C. director D. specialist E. evangelist 34. Marketers aro studying one group who is climbing the socio-economic ladder -- most college students today are A. African American B. Latina C. Asian D. Women E. Middle Eastern. 35-37 The traditional model of attitudes includes the following three components: 36. 35. what we think we know. A. Loyalty B. Affective C. Behavioral D. Cognitive E. none of the above our feelings about it. A. Loyalty B. Affective C. Behavioral D. Cognitive 37. how we respond with words, actions. A. Loyalty B. Affective C. Behavioral D. Cognitive E. all the above 38. motivation is an appeal to reason and logic. A. Loyalty B. Affective C. Behavioral D. Cognitive E. Rational 39. motivation is an appeal to feelings, impulses. A. Loyalty B. Affective C. Behavioral D. Cognitive E. Emotional 40. What is _? It is the sum of an individual's inner psychological attributes. A. karma B. psychosis C. personality D. Behavioral E. Cognitive W security updates, and improvements, choose check for Updan A. karma B. psychosis C. personality D. Behavioral E. Cognitive 41. What are It is research to assess consumer lifestyles to find meaningful segments/groups to target for marketing campaigns. A. cognitive B. affective C. behavioral D. psychographics E. ethnicity 42. Social class is really a matter of income and wealth. True False 43. Marketers constantly study how the above psychological concepts influence our purchase behavior. A true B. false 44. Class structure in the States is always changing. Education is one path upward. Most colleg students today are A. men B. LGBTQ C. women D. Asians E none of the above 45. Can a website steer us to a brick and mortar store? A. yes B. no C. only on weekdays D. only on weekends 46. Are reviews from real customers useful content for our small business website? B. yes A. gross C.no D. A+C 47. The textbook teaches us there is a consumer decision process. Is the first step the perception of a need for something? A. gross B. no C. yes D. none of the above 48. Marketers learn that time consciousness - rigid on time vs. is standard in some parts of the world. A. time flexibility B. no meetings C. must have a witness D. none of the above 49. The textbook teaches us that part of the consumer decision process is searching for and considering alternative solutions to our need. A. false B. true 50. Is post-purchase consideration/evaluation part of the consumer decision process? No Yes