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2.90 B2B marketers in North America were surveyed about con- tent marketing usage, organization, and success. Content marketers were asked about how content marketing
2.90 B2B marketers in North America were surveyed about con- tent marketing usage, organization, and success. Content marketers were asked about how content marketing is structured within their organization and how they would describe their organization's com- mitment to content marketing. Tables in this problem summarize the survey results. B2B Content Marketing Organizational Structure Centralized content marketing group Each brand has own content marketing group Both: centralized team and individual teams Small marketing/content marketing team Other Source: Data extracted from bit.ly/2d98EaN. Percentage 24% 5% 13% 55% 3% a. Construct a bar chart, a pie or doughnut chart, and a Pareto chart for this table.
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