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2a) Are profit maximization and sustainability contradictory? Discuss why or why not (challenges, opportunities, etc.) Hint: It may help to reflect on CEO Paul Pullman's

2a) Are profit maximization and sustainabilitycontradictory? Discuss why or why not (challenges, opportunities, etc.) Hint: It may help to reflect on CEO Paul Pullman's leadership of Unilever and how that company approached their 3 goals.

2b) If you think the goal of maximizing profits impedes sustainability commitments and outcomes, what can be done to change this?

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