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2a) Industry Analysis roots back to the SCP (Structure - Conduct - Performance) Paradigm. Please i) explain what this paradigm means, explain its logic, and

2a) Industry Analysis roots back to the SCP (Structure - Conduct - Performance) Paradigm. Please i) explain what this paradigm means, explain its logic, and its limitations. Being rooted in the SCP Paradigm, also Porter's Model has its limitations; ii) Please l

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