2.Do we still see ads today that were created in a similar fashion using consumer- and culture-driven content? Is this a successful format for building brand equity? Apply what you learned in chapter 2 to answer this question.

3.This video with Leo Clow is interspersed with images from the 1984 ad announcing the launch of the company we now know as Apple. The logo for Apple is now one of the most iconic in the world. Watch the video here:https://youtu.be/3nAP9gH2urU. How does this ad speak to the creativity Leo Clow spoke about, brand naming, and logo? Use the text and video for support.

4.Read the article on John Oliver (http://adage.com/article/agency-viewpoint/john-oliver-make-direct-marketing-ethical/306693/). John Oliver is a popular talk show host, comedian, actor, and producer. Why should his thoughts and insights about marketing and the ethics involved matter?