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Q1: Q2: The company XYZ has just developed a new frozen French fry product. This new French fry product comes in small microwavable pouches and
Q1: Q2: The company XYZ has just developed a new frozen \"French fry\" product. This new \"French fry\" product comes in small microwavable pouches and is noted for its crispiness. The product has been test marketed in United States and has shown favourable results. As a marketing manager, your task is to prepare a paper of the company's strategy and attempt to introduce the product for China. A key marketing strategy is to change consumer attitudes. In these market situations, marketers have an opportunity to persuade customers to shi their favourable attitude toward another version of the product. Explain four (4) strategies on how the product manager of a supplementary food nutrition might change consumer attitudes toward the company's brand
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