Question
2.Outline the main requirements relating to marketing of the following legislation (no many words) (a) Privacy Act 1988 (b) ACCC and Consumer Law (ACL) (c)
2.Outline the main requirements relating to marketing of the following legislation (no many words)
(a) Privacy Act 1988
(b) ACCC and Consumer Law (ACL)
(c) Do not call legislation
3.What is the difference between quantitative and qualitative data
-Survey
-Focus group
-Individual interviews
5Explain how you can analyse
Quantitative data
Qualitative data
6.Explain the 4 Ps of the marketing mix. (no many words)
7.Outline three (3) components that should be included in a marketing plan
4.Explain the following methods of data collection
10.explain the following structures and why a company would want this set up.
(a) Channel-focused organisational structure
Functionally-focused organisational structure
11.Explain the following marketing roles and their responsibilities
(a) SEO Manager
(b) Copywriter
(c) Social Media Manager
Question 12.
.Identify three (3) of the best practice items and explain what they are
13.What are customer service standards and provide three (3) examples of specific service standards
14.meaning of the following statistical terms used by the Australian Bureau of Statistics
a) Correlation
(b) Mean
(c) Standard deviation
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