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2-When undertaking market research of the kind requested by Alexanders Ice Creams Ltd, it is common to consider both primary and secondary research. a. Explain

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2-When undertaking market research of the kind requested by Alexanders Ice Creams Ltd, it is common to consider both primary and secondary research. a. Explain why an organisation should spend time gathering secondary data prior to undertaking primary research. b. Describe the key limitations of secondary data and explain how the effects of these can be minimized

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