$314$

APPENDIX A

$3.$ Final Social Media Plan and Presentation

Add social media integration beyond marketing communication, examples of social content for the big idea in each social channel, a content calendar, and determine social media metrics to support business objectives. Collect all previous information into a final social media plan report.

Take the plan beyond marketing such as how social media research could support the business, identify projects or functions that could use crowdsourcing, devise a strategy to engage and reward brand evangelists, and$/$or plan a cross$-$functional social care team $($consider topics in part IV$,$ chapters $11-13).$

Finalize the plan by collecting all information from the previous two parts into one cohesive social media strategy. Start with a big picture of the current situation problem, target audience, and business objectives leading up to the social audit insights and the big idea solution and executions in the selected social media channels. Justify social channels added and removed with user statistics and content description.

Illustrate the big idea with at least one example in each social platform of written content in visual context of the social media environment where the content would appear. Create an example content calendar for how the plan will be executed $($see table A$\mathrm{.}3).$

Add measurement by linking business objectives with metrics for each social channel to determine KPIs following the social media metric template $($see table A$\mathrm{.}4).$

Create a final oral presentation of the report to sell the plan to organization management. To go further, estimate the social media budget following the social media budget template $($see table A$\mathrm{.}5).$