$3\mathrm{.}1.$Develop a QFD matrix for a household or personal item or product you use. Think of the possible customer and design requirements for this item. Complete the following:

a$.$The top level for the house of quality matrix for the item$/$product$,$ including the interactions $($the hat on top of the house$)$ and the competitive analysis $($please name the competing products$)$ in the matrix.

b$.$Show with arrows $($up or down$)$ what direction the new product specifications should take $($tighter or looser$).$

c$.$Develop the competitive analysis of similar products $($please name the products$).$ Shows how the competing products do not meet, meet, or exceed the design criteria $(+/$S$/).$

Participants are encouraged to work in teams to have the full experience of communicating and deciding on the content of the QFD matrix. Some ideas for household items that you can participate in designing are given below. Please complete a QFD matrix for one product only from the list below or choose your own product to analyze:

a$.$A wallet or purse; some of the features you might consider are the size, the stitching, the material, number of credit cards holders, coin pocket, picture ID$,$ etc.

b$.$A personal multitask printer $($fax$,$ copy, print, scan, speed, black and white or color, number of cartridges, control panel touch screen, print photos, etc.$)$

c$.$A high school calculator $($functions$,$ solar$/$batteries$,$ clock, display size, aspect ratios, functions, touch display, etc.$)$

Usefull hints

Please fill in all of

the elements of the QFD$,$ including competitive analysis. Supply a summary as to the conclusions of the QFD

matrix recommendations. Helpful hints

$1.$ Please use Full HOQ $0\mathrm{.}9$ Excel Sheet in week $2$ folder for your QFD analysis and submit in $.$pdf format. If

you use another type of QFD matric from the web, please reference it accordingly and make sure it

contains competitive analysis of at least two other products.

$2.$ Make sure to fill out your name and product in the top left$-$hand corner of the matrix

$3.$ You only need a few $($minimum $3$ topics$)$ of customer and technical requirements for your product

$4.$ Make sure every customer requirement is in the voice of a non$-$technical customer. Example: Use long

life not reliability.

$5.$ Use Good Functional requirements. $($Minimum $3-5$ topics$).$ Please avoid using the same terms for

customer and functional requirements. The requirements should be measurable and quantifiable.

Example: Meets standards is not clear; the answer is either yes or no$,$ not quantifiable.

$6.$ Make sure to avoid cost$/$price$/$cheap as a customer or functional requirement. the customer should

pay for what they require. The PM should find a world class cost and quality operation, if not available

at the company, then use a subcontractor.

$7.$ Please use Specific Units of measure in the Target values of Functional requirements $($i$.$e$.$ weight in Lbs$.)$

$8.$ You do not have to fill out every cell in the relationship matrix. However, at least one technical

$($functional$)$ requirements must match a customer requirement

$9.$ You should perform competitive analysis on at least two competing products $($Customer Competitive

Assessment$)$

$10.$ Please enter the indicators $($up down arrows or zero$)$ for the Direction of Specifications Improvement

on top of the relationship matrix

$11.$ Please fill out a few of the interaction matrix cells $($hat on top of the house of quality$)$

$12.$ Make sure to comment on the output of the matrix $($Technical Competitive Assessment$)$ and what is

the impact on your product specifications. Place the comments in the Matrix at the bottom so it is easy

for me to find

$13.$ Your analysis should summarize the competitive analysis as well as the customer requirement

quantitatively. The QFD matrix is the reflection of the analysis on which specifications need to be

improved versus which ones can be kept the same for the new generation of product based on customer

requirements and competitive analysis.