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3) (15 Points) Assume you are the producer of a product and your product variable cost is $3.50. A) Design and draw in the space

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3) (15 Points) Assume you are the producer of a product and your product variable cost is $3.50. A) Design and draw in the space below a multi-channel distribution system for intensive distribution using the following nomenclature and assumptions: Level o represents you, the manufacturer Level 1 represents a direct sales channel to the customer Level 2 represents one level of intermediary between you and the customer. Level 3 represents two levels of intermediaries between you and the customer. Level 3 is between you, the producer, and the Level 2 intermediary. Level 4 represents three levels of intermediaries between you and the customer. Level 4 is between you, the producer, and the Level 3 intermediary. B) You require a minimum of 50% gross margin because you operate in a capital Intensive industry. If the market price (end user price for your product is $14.00, how many channel levels can you support assuming you, the manufacturer are at level o, Level 2 requires a 40% mark-up, Level 3 requires a 35% mark-up and Level 4 requires a 30% mark-up, Levels beyond Level 4 (eg. Level 5, 6 or 7), if required, have a 30% mark-up

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