3. 3) Discounted Cash Flow Value of West Teleservice. Using a discounted cash flow approach, calculate the correct value for West Teleservices Inc. as of the end of 1996. Use a discount rate of 13.5 percent and a risk free rate of 5.5 percent. Assume the firm will grow at 6 percent after 2001. You will need to make additional assumptions. You will need to consider and discuss the size of the industry, the trends that are driving the industry, the current value of the other teleservice firms, and the sources of these values (e.g. competitive advantages). Remember, valuations are the market's guess of the future cash flows that these assets will generate. Based on this information, what price should Ms. Little recommend to West Teleservice's management as the price at which West Teleservice should go public