3. A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target a. unit. b. segment. c. market. d. source. The elements of the marketing mix are a. product, price, merchandising, and promotion. b. markets, goods, pricing, and transportation. c. product, buyers, sellers, and price. d. product, price, distribution, and promotion. 5. Due to a recession in the United States and abroad, ski resorts have suffered from a lack of guests during the peak season. These ski resorts have felt a direct impact from_ forces. a. competitive b. legal and regulatory c. sociocultural d. economic 6. All of the following are ways to collect useful marketing research information except a. sending questionnaires by mail. b. conducting telephone polls. c. conducting personal interviews. d. impulsively stopping persons on the street to inquire about their buying habits