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3. A social psychologist is testing the effect of type of speaker in a commercial on attitude. She recruited 25 people. Every person watched
3. A social psychologist is testing the effect of type of speaker in a commercial on attitude. She recruited 25 people. Every person watched three commercials, each for a different consumer product. One featured a celebrity speaker, one had a "common person" speaker, and one had an expert speaker. She assessed attitude toward the product after each commercial. What are: a. The factor(s) b. The levels c. Between or within groups?
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