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3 a . Suppose Myth must invest $ 1 0 0 million in marketing and distribution infrastructure to sell directly to end users in a
a Suppose Myth must invest $ million in marketing and distribution infrastructure
to sell directly to end users in a given segment, and that it will earn the average returns
you calculated in a How many units does Myth have to sell in each of the three
segments to earn enough gross profit to breakeven on its investment? What market
share Myth UnitsSegment Units of the market would this represent? Fill in the
blanks in this table:
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