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3. According to our textbook the following are competitive dimensions' that a company could focus on to strategically position themselves to customers. (5 marks) Cost
3. According to our textbook the following are competitive dimensions' that a company could focus on to strategically position themselves to customers. (5 marks) Cost or Price Make the product or deliver the service cheap Quality Make a great product or delivery a great service Delivery Speed Make the product or deliver the service quickly Delivery Reliability Deliver it when promised Coping with Changes in Demand Change its volume Flexibility and New Product Introduction Speed Change it (offer a wide variety of existing products and introduce new products quickly) Other Product-Specific Criteria Support it (technical assistance, meeting launch dates, after-sale support, environmental impact For each of the following global companies that we have discussed in class, state 1 or 2 competitive dimensions that you feel each company focuses on as part of its competitive strategy. Provide a quick justification. a) Amazon - b) Apple - c) IKEA - d) Walmart
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