3. Accordingly, how should Burger King decide about its promotion mix (advertising, PR, social media, etc.?) Which promotional tools are the most important for Burger King? Discuss this considering the strengths and weaknesses of different communication tools. 4. Finally, think about distribution strategies, is there anything creative that Burger Kind can do in terms of retailing and distribution (from the place company sells its burger to its relationships with suppliers and other intermediaries)? Discuss with examples. +