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3. Amanda is the Revenue Manager for Doubletree Hotel which offers 480 rooms hotel located at city center. Doubletree Hotel only offers one type of

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3. Amanda is the Revenue Manager for Doubletree Hotel which offers 480 rooms hotel located at city center. Doubletree Hotel only offers one type of room and mainly targets at transient guests. The following is the hotel capture rate (the percentage of transient guests purchasing a room and meal) and other relevant data for November 2018. Room & cost 0/0 Net Transient Meal Revenue Capture % Recently there is a request for 180 rooms booking. The group also requested for a meal discount at RM 12 for breakfast and room rate at RM 280. Being a Revenue Manager for Doubletree Hotel, it is important for Amanda to perform forecasting as part of the Revenue Strategy to decide whether to accept the group booking. Discuss how Amanda can perform forecasting in this situation to assist her decision to accept or to reject the group booking. (25 marks) 4. Hayes and Miller (2011) identied the used of RevF'AR and RevPASH for pricing strategy when using inventory revenue strategy model for maximum revenue generation. Discuss the practice of RevPAR and RevPASH in the service industry. Include examples to support your answers. (25 marks)

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