3. Amazon is continuously looking for new markets to exploit. As Bezos addresses the strategic opportunity of streaming video, he calls on you for advice on gaining more customers from the younger generations. Amazon's presence and technology are well established, but Bezos sees a lot of untapped potential in this market. What decision error and traps might cause him to make the wrong decisions regarding Amazon's future moves in this regard, and why? (Hint: please only refer to the decision errors listed in Chapter 7 of the text book)