3. Analyse the Business Research your direct competitors in your local area and across Australia to identify trends in your sector of the industry. For example if you plan to open a cafe, you should investigate trends in cafe operation in your local area but also more broadly to ensure you have a good understanding of the sector. Provide a summary of your findings below addressing each criteria set out. a) Analyse trends in your business sector b) What new and emerging technology is applicable in your specific business area? Explain how you will use this technology to help your business to succeed? c) Analyse your competitors in the market and outline your point of difference