3. As noted on the top of page 3 of the case, three customer archetypes were transactors, revolvers, and dormants. Assuming the following for each type of customer, how can the Chase Sapphire team best design its product and brand to attract the right customers? Has it done so successfully with the Chase Sapphire Reserve? Why or why not? Transactors/ Revolvers: Both spend $16,000 per year Credit balance carried: $0 for transactors, 50% of annual spend for revolvers Interest rate average: 21% Renew the card at $450 annual fee