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3. Based on your understanding of different modes of entry to an International Market and through use of marketing and management teams taught in GDIB

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3. Based on your understanding of different modes of entry to an International Market and through use of marketing and management teams taught in GDIB classes give your recommendations to Kang Tea Company of Korea and Hamdard Laboratories of india as they prepare to enter each other's market. a. Graeng tea, or insam-cha (? # # # imam means ginseng and cha means tea in Korean), is a traditional Korean tea made with ginseng, While it is called a tea, giving tea does not contain tea leaves It is a herbal tea Infusion made out of the ginseng plant's root. Ginseng is a perennial herb derived from the aromatic root of Panax Ginseng Meyer, also known as Korean giraeng. Ginseng grows in shady forests that are cool and damp. It is a dow growing plant and is difficult to cultivate. It can take four to she years before the root is ready to be harvested Ginseng roots have a forked and twisted appearance that somewhat revembles the human body. Gimeng roots have been used in East Asian countries for more than 2,000 years. King Tea Company which has a large market share and huge consumer confidence in South East Asian markets plans to enter India in a large and significant way. b. Rooh Afza (Undo: ]App Hindi: #6 309401; Denali: #4 3084531) (Soul Refresher) is a concentrated squash it was formulated in 1905 in Ghaziabad, British India by Hakim Hafiz Abdul Majeed, and launched from Old Delhi, India. Currently, Rooh Afra is manufactured by the companies founded by him and his sons, Hamdard Laboratories. India. The specific Unand recipe of Roch Atea combines several Ingredients popularly believed to be cooling agents, such as rose, which is used as a remedy for loo (the hot summer winds of Northern India and Pakistan and Bangladesh). The drink is commonly associated with the month of Ramadan, in which it is usually consumed during ihar. It is sold commercially as a syrup to flavour sherbets, cold milk drinks, lees, and cold desserts such as the popular faloods. The name Rooh Afza is sometimes translated as "refresher of the soul". It is said that this name was made up by the original formulator of the drink, with powible cultural influences, Hamdard Laboratories which has a large market share and huge consumer confidence in South Asian markets plans to inter South East Asian markets like (Korea, China, Japan and other countries in the region) in a large and significant way

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