3) Black & White Services is a small company that uses a marketing strategy in which its limited resources are employed to target a large share of one small market segment. Black & White offers less merchandise selection and fairly low levels of service. Despite the low levels of service and limited selection of merchandise, customers still demand and like the company because it charges rock-bottom prices. Based on this information, please name and briefly explain the target marketing strategy and positioning strategy used by Black & White. (20 points)