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3. Disintermediation occurs when product or service producers cut out intermediaries and go directly to final buyers, or when radically new types of channel intermediaries

3. Disintermediation occurs when product or service producers cut out intermediaries and go directly to final buyers, or when radically new types of channel intermediaries displace traditional ones. Therefore, define marketing channel and explain with example FOUR (4) steps in channel design decisions. (10 Marks)

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