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3. During the RevSIM tutorial, many groups, reported that some pricing or marketing strategies were ineffective because of competition. For example, competitors offered lower room
3. During the RevSIM tutorial, many groups, reported that some pricing or marketing strategies were ineffective because of competition. For example, competitors offered lower room rates or spent more money on advertising. It could quickly become vicious competition that no hotels in the marketing can earn any more money due to low rates and high costs. As a hotel revenue manager, how can you avoid such vicious competition in the market?
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