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3 Evaluate Yahoos strategy of selling services What impact if any will it have on consumers perceptions of the brand How can Yahoo get more
3 Evaluate Yahoos strategy of selling services What impact if any will it have on consumers perceptions of the brand How can Yahoo get more people to pay for more of its services
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Adjusting the income streams with the goal that Yahoo isnt totally dependent on publicizing alone bodes well In an information economy a decent numero...
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Strategic Management Text and Cases
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
7th edition
978-0077862527, 007786252X, 978-1259196553
