How does recession affect consumers perceptions of prices? How does inflation influence perceptions of prices? What are

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How does recession affect consumers’ perceptions of prices? How does inflation influence perceptions of prices? What are some ways that the competitive environment, government regulations, consumer trends and the global environment influence a firm’s pricing strategies?
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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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